Remember when Sears rated items in their catalogs as 'good', 'better' and 'best'? Of course, the assumption was that the more discriminating one's tastes, the more likely they would choose the 'best' pillows or--in my case--walkie-talkies (this was the early '80s, mind you). In a recent blog entry, marketing guru Seth Godin offers some advice that's particularly relevant to church leaders: sometimes better isn't good enough. Seth challenges leaders to seek 'different' solutions to challenges. 'Better' is built on the assumption that one's way of doing things only needs improvement, not renovation. In the words of Apple, 'think different'!

# posted by Matt Green : 10:03 PM